If you’re running a small business, you’re used to doing a lot with a little. Your resources are limited, your time is scarce, and your energy is stretched thin. So when it comes to marketing, you can’t afford to waste effort on strategies that don’t connect. And yet, many small business owners still treat digital and physical marketing like two separate planets, orbiting the same sun but never crossing paths. The truth is, your best chance at growing sustainably is learning how to make these two worlds